Welcome to the Public
Information and Communication's Page
The following are examples
of the means that were proven to reach target audiences in
Afghanistan
General public awareness
Television,
radio,
billboards,
pens,
pendants,
key rings,
matches,
note pads,
kites,
photo stories and
mobile cinema,
Detailed / targeted awareness (as above
together with)
Leaflets
, matchbooks,
calendars,
pocket diaries,
success
stories, outreach,
posters, banners,
mobile circus,
Internal awareness and
co-ordination
Fact sheets
,Media
Review, Effects
Synchronizing Matrix
The Team
_______________________________________________
House of Commons Foreign Affairs Committee
Foreign Policy Aspects of the War against Terrorism
Seventh Report of Session 2003 – 4.
“With the disarmament, demobilization and reintegration (DDR) process stalled, the danger is that any government which emerges from the elections – assuming that they are held at all – will lack credibility”.
Jean Arnault. UN's top envoy to Afghanistan June 2004
Altai Consulting. Afghan Media 3 Years after. March 2005
Key messages have been well perceived and understood – democracy, disarmament, …..
Public information campaigns were heard and understood in most communities.
Main themes mentioned – Elections, Gender, Disarmament process (DDR) …..
ABC Poll: Four Years After the Fall of the Taliban, Afghans Optimistic About the Future. Dec 2005.
Another _expression of the importance of security comes in support for the country's "DDR" — disarmament, demobilization and reintegration — program. Largely Japanese-funded, the program is said to have disarmed 70,000 fighters under local warlords, offering them vocational training in exchange for their weapons. Not only do 95 percent of Afghans support the program, but 72 percent "strongly" support it, by far the highest level of strong support for any program, individual or entity measured in this survey.
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